Jonny Monkhouse

Creative Director

A difficult to use website will put users (and potential customers) off your product or service before they have even started. Which makes it so important to ensure it’s nice and simple and easy to use.

There are a few things that you should be trying to implement to lay the foundations for a great, easy to use website.

Simple Navigation

Navigation is the means to getting around your website. Without a clear navigation, users will not be able to find what they are looking for. Try and name your pages so that the user instantly knows what they are and keep the names as short as possible. If you have sub-sections under the main pages, structure these well and try and not have too many levels of navigation as that will likely confuse the user. If hiding the navigation on mobile, use an easily recognisable icon such as a hamburger to show the user where the menu is.

Clear Calls to Action (Buttons)

As with the main navigation, calls to action or buttons that link to other parts of your website must be obvious. Adding hover effects to show they are clickable is a good idea and enable the pointer icon too. If the user doesn’t know the item is clickable, they might miss important information on your website. Try and work out what your main action is for your website. So if you are an estate agent for example, you might want users to ‘Arrange a Viewing’ or an architect might want to push ‘Request a quote’. Once you’ve decided on the main call to action, it’s a good idea to have this visible throughout the site to promote clicks. This can be added next to the main navigation perhaps but styled differently to stand out.

Concise Text

Text is super important on a website both for informational purposes and also good SEO rankings. But there is a balance. Too little text and you might be missing important keywords for Google but too much and it starts to become incredibly hard for the user to find the information they are looking for. Aim for concise text that gets to the point but explains it well and you will automatically be using most of your keywords and it will start to become natural. Avoid pages where you have paragraph after paragraph of content. Decide whether the information is relevant and important to the user that you are writing and always try to relate it to your product or service. General information can be found elsewhere if they so wish.

Optimise Imagery

A few years ago, imagery was still quite small on most websites due to slow internet connections and bandwidth issues. Those aren’t as much of a concern these days and so we are seeing much higher quality images across the web, especially on sites selling property where they want to show off their portfolio as well as possible. Using large images is fine so long as you introduce some sort of optimisation. If your website is built in WordPress, there are lots of plugins available that let you automatically optimise the images whenever you upload them. Just make sure you test the settings out so that you don’t over optimise them and ruin the quality.

Responsive (Mobile/Tablet Friendly)

With more and more of your potential customers visiting your website on their mobiles or tablets, making your site responsive is probably the number one priority for you if you haven’t already done it. Having a site that scales down beautifully no matter what device you use to view it on will improve the experience for your user greatly and increase your chances of a lead.

More from the blog

Top tips to make your website more user friendly

2 years ago

The best and worst football badge redesigns

2 years ago

Some of the best architecture websites for 2018

2 years ago